Evaluating Markets to Invest Abroad Case Study Example | Topics and Well Written Essays - 500 words

Evaluating Markets to Invest Abroad - Case Study Example Firstly, Victoria Pernarella will consider the process of internationalization. In this, she evaluates three aspects. First is whether BFSI possesses owner-specific competitive advantage in Tennessee which can be transferred to the potential foreign market based on. This advantage needs to be firm-specific, powerful and transferable. She also identifies location-specific advantage to determine whether the foreign market has traits that can allow the entrant to exploit its competitive market in the potential market. This focus is on costs- productive labor, unique raw materials, centers of advanced technology, formation of custom unions and regional trading blocs (Gitman, Joehnk & Billingsley, 2011). She evaluates the ability to safeguard competition by control of the complete value chain in the industry which is internalization. This is done through foreign direct investment. Secondly, she considers the model of entry which should be based on the needs of the business clients. Another key factor is the availability of adequate resources by BFSI as well as the projected volume of international business. Other key considerations relate to knowledge and experience on foreign markets, structure of BFSI, tax considerations, customer profiles and current regulation of market in the target nation. The organizational culture determines the objectives of the firms and the behaviors that need to be set in correspondence to the existing cultures. The experience with foreign markets is an added advantage which helps to determine the relevance and reliability of this market (Gitman, Joehnk & Billingsley, 2011). Does it fluctuate regularly and what effects are observed from these fluctuations. Can is sustain economic growth and what factors lead these fluctuations. The volume of projected international business identifies at what rate the firm may expand upon entry and also the risks that are involved in the